State-of-the-art e-mail newsletter

The Story

E-mail marketing sounds really old. But e-mail still is one of the channels with the best ROI.

If you do it right. While working at the Dialogschmiede, i developed newsletter that pushed technical boundaries.

For example this newsletter for ‘Drei’. CSS3 Animations are something very common on the web, but in newsletters, it’s groundbreaking. Here, i animated 20 dots differently to create the illusion of a disco ball.

This newsletter worked on all the common e-mail clients. Including Microsoft Outlook.

The client

Drei is one of the biggest ISPs in Austria. It communicates with their existing clients via e-mail newsletters.

The results

Were, as always, sensational opening- and click rates. Newsletter like this breathe life into the rather boring topic of e-mail marketing.