Twitter feed in a newsletter

The story

At the Photokina, one of the biggest photography events, Canon introduced several new products. We created a e-mail campaign to announce the event and the new products.

This campaign was programmed by me in my time at the Dialogschiede GmbH.

Three newsletters, that use every possible opportunity in modern e-mail marketing. This campaign was nothing less.

The newsletters contained

  • A real background image with overlay
  • Live-Twitter-feed
  • CSS3-animations
  • The possibility to instantly save the date in the calendar

The client

Canon Austria communicates with their existing customers and interested userbase through their network of specialist retailers.

The result

were really good opening and click rates throughout the campaign. Newsletters like these show what is possible in this medium.